At DRB OnRoad, we provide mobility and marketing solutions for unique events. One of our standout projects was the rental of a Ford Ranger to boost a gastronomic event, serving as a promotional car and the grand prize of the main raffle.
How was the Ranger used during the event?
- The Ford Ranger was placed as the centerpiece of the event setup, integrated into the main stage and tasting area.
- A photography area was designed for attendees to take photos with the truck as a backdrop, generating exposure on social media.
- Branding resources were used — vinyls, lights, focal lighting — to highlight the vehicle as the symbol of the final prize.
- At the closing, the raffle moment was celebrated where attendees could aspire to win the Ford Ranger, generating excitement and strengthening the advertising campaign of the championship.
Advantages of 4×4 vehicles as promotional tools
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- Visibility: a robust and imposing truck like the Ranger attracts attention and encourages social media content.
- Logistic versatility: it can transport cargo, event elements, mobile stands, etc.
- Experiential relationship: attendees not only see the vehicle but interact with it (photos, tours, ambiance).
- Conversion potential: using the vehicle as a prize generates expectation and greater public involvement.
About our rental fleet
In our company, we have 4×4 models suitable for urban, promotional, and off-road use. We take care of transportation, branding installation (vinyls, lighting, structural support), and logistics coordination with the event organizer. Our goal: for the vehicle to be more than just a medium, but an effective and attractive marketing tool.
